Captivated

Unlocking what makes people tick, click, and buy, 🧠📈 with psychology-backed, consumer behavior insights

Featured Posts

🧠 How Olipop (re)invented soda worth $1.9B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product that reinvented a category and reach a $1.9B valuation...

Psych StrategiesPsych Strategies

🧠 The Peak-End Rule + Disney?

What is it, the psychology behind it, how Disney uses it, and how to use it for growth.

Mini MasterclassMini Masterclass

+1+1

🧠 How Headspace Built a $3B Habit

And the brain science that built the app that made meditation easy and cool - and profitable

Mini MasterclassMini Masterclass

+1+1

🧠 How Stanley 10x’d Revenue with a Discontinued Product

The story, strategy & psychology behind how the Stanley Quencher went from forgotten to America's Most Wanted cup [Captivated Mini Masterclass & Case Study]

🧠 Diamonds are Forever?

The Psychology Behind One of the Greatest Marketing Plays Ever

Shipped StandupShipped Standup

Wait - what just launched? + Why Effortless is the new Expectation

🚀🚢 What shipped, why it matters, and how it impacts what users expect, click, & trust. Introducing the Shipped Standup.

Read Editions

Psych StrategiesPsych Strategies

🧠 The Peak-End Rule + Disney?

What is it, the psychology behind it, how Disney uses it, and how to use it for growth.

Mini MasterclassMini Masterclass

+1+1

🧠 How Olipop (re)invented soda worth $1.9B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product that reinvented a category and reach a $1.9B valuation...

Mini MasterclassMini Masterclass

+1+1

🧠 How Oura Ring made sleep worth $5.2B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product experience that encouraged sleep and $5.2B valuation...

Shipped StandupShipped Standup

Wait - what just launched? + Why Effortless is the new Expectation

🚀🚢 What shipped, why it matters, and how it impacts what users expect, click, & trust. Introducing the Shipped Standup.

Mini MasterclassMini Masterclass

+1+1

🧠 Inside Headspace's Billion Dollar Product Growth Strategy

The six-part strategy and brain science behind their full funnel growth and $3B valuation

Mini MasterclassMini Masterclass

+1+1

🧠 How Headspace Built a $3B Habit

And the brain science that built the app that made meditation easy and cool - and profitable

Mini MasterclassMini Masterclass

+1+1

🧠 How Stanley 10x’d Revenue with a Discontinued Product

The story, strategy & psychology behind how the Stanley Quencher went from forgotten to America's Most Wanted cup [Captivated Mini Masterclass & Case Study]

🧠 Why Your Customers Bail at Checkout (and How to Fix It)

Free mini-masterclass: the psychology & how to create a checkout that makes people buy

🧠 Crumbl's $1B Recipe of Ritual + Repetition = Revenue

How Crumbl turned a handful of cookies into a Billion-Dollar habit (with psychology)

🧠 Uber Eats uses these 3 words to sell 24% more

Here's why, & how to use it

🧠 Here's what else you may have missed

A look at some of the hottest topics from the most recent weeks

🧠 Here's what you may have missed

A look at some of the hottest topics from the past few weeks

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