Productivity

Why Watching the NBA Playoffs is Great for Your Brain & Well-being

Neuroscientists found that regularly watching sports changes brain regions tied to happiness and well-being.

May 16, 2026

•

6 min read

Nobody Wants to Just Watch Anymore

The tiny shift that makes people care more, share more, and feel like they’re part of the thing they used to scroll past.

Apr 27, 2026

•

7 min read

Psych Strategies

the funnel is dead

What awareness, consideration and action now look like, and why no one shops in a straight line anymore...

May 7, 2026

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6 min read

Psych Strategies

Most Popular

🧠 How Olipop (re)invented soda worth $1.9B

With a deep dive into the 6-part growth strategy, psychology, and the specifics of what they did to create a product that reinvented a category and reach a $1.9B valuation...

May 2025

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11 min read

🧠 The IKEA Effect: Why We Can't Let Go of the Things We Make

How inviting people to assemble, customize, and co-create turns simple products into things they feel proud to keep, use, and defend.

December 2025

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13 min read

🧠 The Dopamine Loop: Why Anticipation is More Addictive than Achievement

There’s a moment your brain loves more than the reward itself... and it changes everything. Discover the psychology behind it and learn how brands use it to keep people running back...

December 2025

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11 min read

Sleep is making you exhausted

Productivity and performance are linked to sleep, and this simple thing may be keeping you from the deep restorative sleep needed for optimal performance.

May 2026

•

5 min read

Why Watching the NBA Playoffs is Great for Your Brain & Well-being

Neuroscientists found that regularly watching sports changes brain regions tied to happiness and well-being.

May 2026

•

6 min read

the funnel is dead

What awareness, consideration and action now look like, and why no one shops in a straight line anymore...

May 2026

•

6 min read

Latest Posts

Why Watching the NBA Playoffs is Great for Your Brain & Well-being

Neuroscientists found that regularly watching sports changes brain regions tied to happiness and well-being.

May 16, 2026

•

6 min read

Profit Nic

who can you trust?

Why trust is now just as important as price and quality ...

May 12, 2026

•

5 min read

the funnel is dead

What awareness, consideration and action now look like, and why no one shops in a straight line anymore...

May 7, 2026

•

6 min read

Sleep is making you exhausted

Productivity and performance are linked to sleep, and this simple thing may be keeping you from the deep restorative sleep needed for optimal performance.

May 3, 2026

•

5 min read

Nobody Wants to Just Watch Anymore

The tiny shift that makes people care more, share more, and feel like they’re part of the thing they used to scroll past.

Apr 27, 2026

•

7 min read

CAPTIVATED

Unlocking what makes people tick, click, and buy, with psychology-backed, consumer behavior growth insights

Why Watching the NBA Playoffs is Great for Your Brain & Well-being

Nobody Wants to Just Watch Anymore

the funnel is dead

Most Popular

🧠 How Olipop (re)invented soda worth $1.9B

🧠 The IKEA Effect: Why We Can't Let Go of the Things We Make

🧠 The Dopamine Loop: Why Anticipation is More Addictive than Achievement

Sleep is making you exhausted

Why Watching the NBA Playoffs is Great for Your Brain & Well-being

the funnel is dead

Latest Posts

Why Watching the NBA Playoffs is Great for Your Brain & Well-being

who can you trust?

the funnel is dead

Sleep is making you exhausted

Nobody Wants to Just Watch Anymore

Case Study

Psych Strategies

Trendy

Productivity

CAPTIVATED