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- 🧠 Let's Make Plans?: The Psychology of Resolutions
🧠 Let's Make Plans?: The Psychology of Resolutions
How to Turn Resolutions into Revenue with Psychology (Part 2)
In partnership with
CAPTIVATED: unlocking what makes people tick, click, and buy, with psychology-backed, consumer behavior growth tips to 10X sales in 10 minutes
Today’s Edition of Captivated: Let’s Make Plans: The Psychology of Resolutions: How to Turn Resolutions into Revenue (Part 2)
“Let’s get together some time soon!”
You know in all those surveys they do with older people?
They always say the one thing they'd do differently, is spend more time with family and friends.
And even though everyone is busy busy busy, in the back of the mind we probably know we should be doing it too…
(continues below).
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⏩️ Too Busy with New Year Energy to Read the Whole Thing?
Read the tl; dr at the bottom
🎧️ Listen: scroll all the way to the top and click: Listen Online
⏩️ IN THIS EDITION
(continued from above )
… Every January, millions of us set goals to transform our lives: exercise more, spend more time with loved ones, make this year THE year.
Resolutions are rooted in universal psychological triggers like the Fresh Start Effect and Temporal Landmarks.
Last week, in Part 1, we talked about these and tapping into the psychology behind Fitness resolutions to grow business.
You voted, and chose Spending More Time with Family and Friends as the resolution for this week.
So today, we'll continue the conversation on how the most popular resolutions can be golden opportunities to align with what your customers care about most and increase your own engagement and sales.
We love to say, let’s catch up, let’s spend more time together.
Here's how you can tap into this.
👪️ Resolution #2: “I’ll SPEND MORE TIME WITH FAMILY & FRIENDS”
📈 DID YOU KNOW?
Shared experiences improve emotional well-being by up to 40%. And ease of access increases follow-through rates by nearly 70%.
🤔
.. What’s the Big Deal? ..
Let’s face it, life gets busy.
And hanging out with your favorite people somehow ends up at the bottom of the second to-do list, in pencil.
Enter the New Year, when we all swear we’ll make time for family dinners, game nights, or just catching up without scrolling on our phones.
But busy schedules, endless distractions, and, yeah, TikTok rabbit holes, make it easy to let connection slide.
Good intentions aren’t good enough.
People crave easy, meaningful ways to connect and do things, and our brains love patterns.
Tapping into the psychology behind it — the emotional anchoring, nostalgia, and convenience, can actually increase sales as well.
🧠
.. The Psychology Behind Togetherness-Inspired Resolutions that Stick ..
1: 🧠 EMOTIONAL ANCHORING:
works because:
Special rituals and shared experiences create anchors and lasting emotional bonds people want to repeat.
Whether it’s a board game night or a family trip or something you do every year on a birthday, these experiences stick in our memories and bring us closer.
2: 🧠 NOSTALGIA:
works because:
Revisiting the “good old days” (like family dinners or classic movie nights or school days) triggers warm, positive emotions, making us more likely to prioritize similar connections now.
It’s the psychological equivalent of comfort food.
3: 🧠 CONVENIENCE PSYCHOLOGY:
works because:
The easier it is to do anything, like plan and enjoy time together, the more likely people are to follow through.
Convenience reduces friction, and that’s key to turning good intentions into actual action.
🥇
.. Brands Winning at this Brain Science Strategy ..
Lego: Kits promote family bonding and creativity while delivering a nostalgic nod to childhood play.
Airbnb: Sells travel as the ultimate way to to reconnect with loved ones and make memories, all with the ease of scheduling.
BarkBox: Monthly treats make playtime with your furry friends a moment to anchor, to look forward to.
🥷
.. Steal this Strategy for Yourself ..
1️⃣ Create a Ritual: Show how your product or service can be part of, or enhance, their regular routine.
“Game night, but better, with [Product].”
“Remember to schedule us in your birthday month.”
“Start every Monday with [Product] for a better start to your week.”
“Turn [Service] into your team’s go-to Friday ritual.”
“Sign up for [Product] to create a monthly ‘me-time’ ritual.”
2️⃣ Tap into Nostalgia: Use messaging that brings back those feel-good vibes.
“Remember when Sundays were for family? Let’s make that happen again.”
“Feel like your 18-year-old self again.”
“Bring back the magic of your childhood with [Service].”
“Make [everyday task] feel like it used to, simple and fun.”
“Just like grandma used to make, but delivered to your door, with [Product].”
3️⃣ Make it Easy: Show how your product simplifies something important, like extra time.
“No planning needed- just unpack and enjoy!”
“One click scheduling in 5 seconds.”
“Your personal [goal] assistant, right at your fingertips.”
“We make [task] so simple, you’ll wonder why you waited.”
“From plan to done in just 3 steps - [Service/Product] gets it done for you.”
✌️
.. tl;dr & captivated wrap-up ..
The psychology behind resolutions can help you captivate more and sell smarter.
We’re extra motivated to commit to big changes in the first weeks of the year, thanks to principles like the Fresh Start Effect.
Whatever you’re selling, this is your chance to help people connect your product or service with helping them get into routines and feel more connected, and they’ll be captivated and coming back for more:
🧠 Use Rituals: to help them make a regular routine around your product or service.
🧠 Use Nostalgia: to help them see how your product or service can get them back to the good ole times.
🧠 Use Convenience: to make it super easy to schedule or use your product or service.
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Stay great, captivate, and grow smarter! 🧠📈
👋 Until next time,
Profit Nic