🧠 Uber Eats uses these 3 words to sell 24% more

Today’s Edition of Captivated: How Uber Eats Uses These 3 Words to Sell 24% More: Here’s why, & how you can use it too

“I’m SO hungry.”

We’ve all been scrolling through through delivery options, too hungry to think straight but too indecisive to just hit order.

Then you see it: the 3 words that leverages curiosity, trust, and a touch of FOMO to drive decisions faster.

"#1 Most Liked.” 

Hmm, Ok. Now we're intrigued. If its #1, other people had to like it, soo I will too, right?

And most people don’t even realize these 3 simple words are brain science in motion.

What if you could give your customers this same “easy yes”?....

(continues below).

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🧭 INSIDE THIS EDITION

• So Hungry

• Smart Tool You Can Use #1

• Did You Know?

• What's the Big Deal?

• The Psychology Behind It

• Steal this Strategy for Yourself

• tl;dr

• Smart Tool You Can Use #2

📈 DID YOU KNOW?

Products labeled as “Most Popular” or “Best Seller” are up to 24% more likely to be purchased.

🤔

 .. What’s the Big Deal? ..

So many sales don’t happen due to indecision.

When people cannot confidently decide, they usually decide to ... not take action.

Those 3 simple words work for Uber Eats. And, derivatives of it tap into the same science that makes up our minds and makes us buy.

Labels like:

“Most Popular”,

#1 Most Liked",

“Best Seller”,

#1 Most Ordered, etc.

activate herd behavior: people follow the actions of a larger group, especially when they’re unsure (part of the psychological force behind FOMO and social proof).

It also build trust, eases hesitation, and makes people actually make a choice, and feel confident in that choice.

It may seem like just a label, but it’s a psychology-backed, decision-making shortcut for our brains.

This tiny tweak can give sales a big impact.

Labeling products as “Best Seller” or “Most Popular” can increase sales by up to 24%.

🧠

 .. Brain Science-Backed: The Psychology Behind It ..

1. 🧠  SOCIAL PROOF:

People trust what others already love. Our brains think, if others love it, we can trust it’s worth trying.

A “#1 Most Liked" or "Most Popular” tag makes customers think, “If everyone’s choosing this, it must be good.”

2. 🧠 SIMPLICITY:

Too many options overwhelm us. We get decision fatigue. Highlighting what’s popular makes the choice clear.

Sharing things like, “4,000+ sold this month”, makes the decision feel obvious.

3. 🧠 CURIOSITY GAP:

“Why is this so popular? Am I missing out?” Curiosity, and the fear of missing out aka FOMO, takes over and pulls us in.

Teasing a trending product creates intrigue and makes more people click, even out of curiosity.

4. 🧠 RELEVANCE:

Recommendations tailored to local trends or preferences feel personal and specific.

Something like, “Top 3 Most Liked in [Your City Name]” feels like a local insider tip to tap into.

🥷

 .. Steal this Strategy for Yourself ..

1 - Show what’s Trending:

• Highlight best sellers, customer favorites, or what’s “hot today.”

• Example: Add tags like “Most Loved”, “#1 Most Ordered” or “Trending Now or "Customer Favorite.”

2 - Make it Local:

• Personalize your pitch by tying it to local trends or customer segments.

• Example: “Top Picks in [City Name]” or “This Week’s Most Ordered.”

3 - Tease Curiosity:

• Use intrigue to draw people in.

• Example: “This is selling out fast, see why everyone’s obsessed!”

4 - Simplify Choices:

• Make decisions effortless by showing what others love.

• Example: “4,000+ sold this month” or “Most Popular Plan.”

✌️ 

 .. tl;dr & captivated wrap-up ..

Uber Eats’ #1 Most Liked label is a simple, subtle, yet effective strategy backed by psychology.

• It builds trust.

• It makes decisions easier.

• It turns hesitation into action.

And this, sells more - up to 24% more.

Spotlight what people already love, and make your product the easy yes.

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